Decisions Decisions!

Have you ever been in a sales situation where you have heard what the Salesperson has to say and are genuinely interested in the product? You are at the point of ordering when they say “Great, it comes in three models, the Starter, the Standard and the Professional. They are all the same price at…

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What’s in a Name?

That which we call a Rose by any other name would smell as sweet. William Shakespeare, Romeo and Juliet ca.1593. But it won’t sell as well. Today we are talking about one aspect of Branding, Product Branding. And just one small aspect of that. The Title or Name of your Product. How you name your…

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The Long Sell

Why oh why oh why oh why oh why oh why…………………….. Do some sales Videos go on and on and on and on and on and on and on…………….. Wouldn’t you think that the vendor could explain all about their product in ten minutes or less! I have seen sales videos that go in for…

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A Holistic Approach

I keep mentioning a Holistic Approach to Business so I thought I should offer at least a basic explanation of what I mean. As I often do I will start with a Question. How many lives do you have? A Personal Life, A Home Life, A Family Life, A Work Life, A Business Life, A…

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Sales or Marketing?

It is surprising how many people trying to make money on the Internet do not know the difference between Sales and Marketing. Even some professional Business People are a bit confused about this. As with many disciplines that are related there are some grey areas where the two meet but for the most part they…

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What is an Online Business?

The main purpose of my Blog Website is to help you to set up and operate your own Online Business, but what is an Online Business? If you do a search you will find many definitions, and even more opinions, of what constitutes an Online Business. In the broadest sense any Business that makes its…

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I am Not a Salesperson

I am not a Salesperson. I have heard this so many times from people who want to start their own business. They have a good Product or Idea. They have the necessary Skills and Knowledge. They have the Start-up Capital. But they are afraid to take that first step of actually starting their Business because…

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Business is Business

Is there a difference between an Online Business and a traditional Offline, Bricks and Mortar Business? The answer of course is yes and no. I am assuming that you want to set up a proper long term Business that will operate effectively for many years. Here are the main considerations that apply to all Businesses…

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Where is the Quality?

Where is the quality? I am sick and tired of buying products that turn out to be poor quality and not worth even the admittedly low price that I paid for them. Today’s Rant particularly concerns Instruction Videos. Yes, they fulfil the letter of the advertising on the sales page, they cover the topic they…

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Why would you Start a Business?

There are as many reasons to start a Business as there are people in or attempting to be in Business. Here are some of the most common reasons for people to start a Business. Freedom and independence: You are tired of the daily commute, the set lunch breaks, holiday restrictions, petty rules and regulations, the…

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